Use and Gratifications Theory (Task 2a)

Is where people active seek out specific media to please themselves or satisfy specific needs. E.G going out to the Cinema going out to watch a movie as well as eating popcorn. 

Other ways to get entertained by different social media. 

 Broad ways of keeping people entertained.  

This theory explains how people use the media for self confidence, pleasure and empowerment. The theory looks at the audience as an active audience it shows how people react to the mass media. It assumes that people or the audience choose what they want to watch. People can watch the media to be informed or educated, the news would be an example of this & documentaries on channels like discovery educated us on certain topics. People can also watch the mass media to be entertained. Another reason is personal identify, this would be looking up to certain characters/ people. This might bring people to use character or people traits like they are on TV. For example actors. Fashion models could affect young woman and how they dress or represent themselves, sometimes this might not be the best image. Integration and Social Interaction can be another reason.  This is the idea that people share the programs they watch this also links with reception theory. Escapism is also another reason. This is where people could escape into another life for example computer games.

Model of the theory -



https://timothyblotz.files.wordpress.com/2013/07/uses-gratifications-social-media-model-1.jpg