Reception theory is the viewers response to the producers/ directors hidden or encoded meaning in their films Ect. that they are trying to convey to the audience.
Three different types of audience
1) Dominant - When the person or film is telling the audience what they want to hear e.g better heathcare or free money.
2) Negotiated - This is when the audience agrees, disagrees or questions a speech or broadcast because of previously said news or views. E.G Biased Views
3) Oppositional - When the audience sees the hidden message but rejects it because they don't like it. Nothing will change there mind.
An example of reception theory is an advert "are you ready to be beach body ready". This is giving an impression that everyone has to be skinny for a bikini but also the hidden message is the that you can make yourself ready. This is by showing how people can do it and also showing that it can be done.
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