Hypdemic Needle Theory (Task 2a)

Developed in the 1930's

It suggests that an intended message is directly received and wholly accepted by the receiver. 

The model does suggest a powerful and directed flow of information from the sender to the receiver. 

Result - Media could manipulate a passive audience / public. It led to believe this was one of the primary ways media authors shaped audience perception. 

Other issues that have been brought up with the hypodermic needle theory is that it ignored peoples free will, ignored peoples personality, Ignores the environment, Suggests that the audience is passive, Lies were told to the people to scare the public.


The Hypodermic Needle theory has lots of disadvantages is that it made the audience believe something that isn't true, its an out doubted theory, limited theory & audience have changed in the years.

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World War II propaganda posters are an example of the Hypodermic Needle Theory as they are a very simple way of expressing the audience and now we do not use the Hypodermic Needle theory anymore.



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