Task 3

Signifier - Can't get any evidence of it.

Signified - something that happens in your mind

Iconic signs - Iconography 

Incdexical signs - -Represents something




About Adverts & Define

Adverts would be distinguished from other TV programs because it would be featuring a product or service and being described in a different way to a TV show. Images would be of the product or service, usually details of who you can contact or where you  could by the product. Normal people featured on the advert, but again could change if the advert needed it to.

Fairy Liquid Advert Analysis

1960’s Advert - https://www.youtube.com/watch?v=-taEaSfPtbY&nohtml5=False

The advert focuses on how clean the dish is after you have used the product but also features how safe it is. The product enforces that the man is not around and that he is at work with the woman staying at home to look after the children. This is very much how the 1960’s was and advert clearly shows it. Iconic simple child toys seen in the advert as well as the iconic washing up liquid bottle. The advert also shows the traditional learning style with the blocks and shows the child with the woman; however this could be different in the 2015 advert. The washing up bottle is a iconic item seen in the adverts and also is quite memorable. Seen in the pictures below. 

2015 advert - https://www.youtube.com/watch?v=QLMfHbEWOcI&nohtml5=False

Both parents seen in this rather than in the 1960’s advert where the woman is just at home with the daughter. The advert is again featuring the iconic “Fairy liquid” bottle throughout the advert. Another key difference between the 2 adverts is in the 2015 one the boy is saying “I’m bored” which is a key problem in the modern age, in the 1960’s one the girl was interested and helping mum but the difference is that that the modern advert is that the boy was bored. Also there _is not the stereotype in the modern advert as certain regulations would disallow it. Style has also developed massively within the adverts as the modern kitchen has lots of colour and space with the old colour scheme and pattern.

Even though there are the big differences they both have the same message throughout the adverts about how powerful but safe it is to use.

Vladimier Propp

Vladimer Propp analysed Russian folk tales and then identified key functions and characters. Propp said that every story had the same character structure. These are; The villain, The Hero, The Donor, The helper, The princess, The father, The dispatcher & the false hero. An example of a program/ film that uses this structure is star wars as I has all of these types of character.

Tzvetan Todorov

Todorov’s narrative theory suggests that all narratives have a three part structure they begin with an equilibrium, something happens that disrupts the equilibrium and then they reach a resolution and the equilibrium is restored. An example of this could be Star Wars again as it features where the empire are in control, battle and then the empire is defeated.

Roland Barthes

Barthes had 5 narrative codes these are the Hermeneutic code which is the element of the story that is not explained fully and is a mystery to the person reader/ viewer.